Search Engine Optimisation is designed to help your site rank higher and more accurately in search engines such as Google. For example lets assume you write a blog…
When your page is first launched it will most likely be ranked very low compared with your competition, the lower your page is ranked the more search results people will have to sift through to find your site – making them unlikely to find it at all!
It is important to take Search Engine Optimisation into account during each and every phase of website construction, as search engines have very specific ways of analyzing and ranking pages based on the quality of the content.With the vast amount of sites on the internet, it is not easy to make your site stand out from all the rest.
The more traffic your blog receives for keyword-related searches, the higher it will rank in search engine results. Unfortunately everybody wants their page to rank number one in search results so in order to maintain a strong ranking it is important to as often as possible publish useful, original information about your topic.